40 Years 40 Ads — 04 Nov 2020
By Leagas Delaney

Post 14/40 - Harrods 'The Sale'

2001. Leagas Delaney London was working for Harvey Nichols when all the people who worked there went down the road to Harrods to work for Mohamed Fayed when he bought the store.  

This spot beautifully photographed by Daniel Jouanneau ran for years, accompanied by OOH. It was possibly the only ever brand-enhancing Sale campaign. 

The line still runs to this day. 

Client: Harrods | Title: ‘The Sale’ | Office: London