BOWERS & WILKINS
Creating desire for a new product line in a competitive market.
Bowers & Wilkins, the iconic British audio and speaker brand, wanted to expand their offering into the competitive true wireless headphones market. Fortunately, they had a silver bullet: their product was exceptional and it reinforced their reputation for unparalleled sound quality – no more so than in the music industry.
Our campaign took this truth and turned it into a benefit. We found two aspiring music producers and told their stories, demonstrating how B&W true wireless headphones were the only choice for people who wanted the very best on-the-move sound experience without compromise. The fully integrated campaign launched globally across 30+ markets.