PATEK PHILIPPE

How a watch for connoisseurs became one of the world’s most iconic brands.

2022 marks 25 years of the ‘Generations’ campaign, known best by the line

‘You never really own a Patek Philippe, you merely look after it for the next generation’. 

 Today, the campaign stretches across 70 markets and over 20 languages and is taught at Harvard Business School as an example of best-in-class brand building.

PATEK_2
PATEK_4
PATEK_5
PATEK_10
PATEK_9
PATEK_8
PATEK_15
PATEK_14

Address

Hend House

233 Shaftesbury Ave

London

WC2H 8EE

©Leagas Delaney