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Account Director - BASF



Founded in 1980, Leagas Delaney is an owner-managed and privately-held independent Agency, with 36 years of experience in building and managing international Brands. Creating business value for Clients through rigorous thinking and outstanding creative lies at the heart of its Agency ethos. The Agency and its people are impassioned believers in putting the creative work first – above all else. The Agency is renowned for creating beautifully crafted advertising (much of which is award-winning) for countless clients including Patek Philippe, Glenfiddich, Penfolds, Ecco, Lil-Lets, The Savoy, Value Retail and Avon. A number of its Client’s come from the Luxury sector. Most recently it’s won business for a number of high profile German accounts – one of which is BASF. The London office acts as Global HQ to a micro network of offices located in Shanghai, Milan, Hamburg and LA. There are approximately 70 people in the London office working across all disciplines.

Agency Services: Insights, Research & Metrics, Brand Strategy & Development, Communication Planning, 360 Integrated Ideas, ATL: TV, Print, OOH, Design: Brand Identity & Logo Creation, Trade: Sales, Promotions & In-store Retail, Experiential: Retail Events, Digital (incl. Social & Mobile), Master Tool Kit Development for Adaptation and Localisation.


BASF, with Global Headquarters in Ludwigshafen (Germany), is the largest chemical producer in the world. Their products are sold to well-known companies in a wide variety of sectors – ranging from automotive to beauty. These companies in turn manufacture the everyday consumer products that touch and enrich our daily lives.

BASF’s purpose is to ‘create chemistry for a sustainable future’ and the Agency is tasked with humanising and emotionalising the Brand and its communication to help boost awareness of what BASF do, their products as well as the company’s wider contribution to society. The communication opportunity for the Agency is therefore as much B2C as it is B2B.

BASF is primarily an ATL account involving TV, Print, Outdoor, Digital (incl. Social Engagement & Mobile) with Live Event projects to follow (e.g. installations, events and activations). However, since BASF do not manufacture consumer facing products, communicating the company’s offering takes the form of storytelling around a series of end benefits based on specific “proof points” e.g. the story of the benefits of Cleaner Air told via the proof point of BASF’s Catalytic Converters or the story of the benefit of electricity withstanding severe weather conditions such as storms and blizzards in remote countries told via the proof point of BASF’s unique utility poles which bend and flex. There are also a number of strategic work streams involving research and competitive monitoring which require mature handling and rigorous thinking.

THE BRIEF: Account Director for BASF (Global)

BASF is a new account win for the Agency. The Account Director will be tasked with running the day-to-day projects alongside the Business Director to help firmly imbed the business into the Agency. They will also be tasked with deepening the Client relationship and assisting the Business Director with the exploration and translation of business development opportunities to help grow the account. They will report directly to the Business Director.

Direct Reports:

1 x Account Manager, 1 x Account Executive


  • At least 5 years’ experience with a top-tier creative agency with no less than 1 year as an Account Director in a global, integrated role working on well-known brands.
  • A strong champion of creative excellence and naturally strategically rigorous.
  • Strong ATL but digitally savvy.
  • Impressive project handling skills – with strong attention to detail.
  • A strong project handler with excellent organisation skills and impressive attention to detail.
  • Excellent English communication – oral and written and strong presentation skills. Proficiency in German would be a strong advantage.
  • Experienced and comfortable dealing with a wide variety of internal stake-holders.
  • Holds a good degree or equivalent from a well-regarded University.


  • Will manage the day-to-day: Client and Projects such as 360° Campaigns, logistics for strategic and research work streams and as well as ensuring that the account administration is running smoothly (e.g. financial administration, contact reporting, status calls etc.).
  • Will work closely with Partner Agencies (in Media & Fulfilment) to ensure a fully optimised and integrated way of working.
  • Will organise the weekly status meeting with Client (telecon) and monthly face to face meetings in London and Ludwigshafen involving main Client and Client/Partner Agency stakeholders
  • Will work closely with Business Director to identify opportunities for Business Development and will prepare proposals and pitches accordingly.
  • Will also assist the Agency in wider New Business opportunities as required.

Please send your CV to Nilesha Chauvet: 

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