Walpole sits at the heart of luxury brands in Britain, it’s purpose being to promote and encourage a unique alliance of different British luxury brands. Leagas Delaney was appointed to redefine Walpole’s positioning by developing a new brand identity centred on Walpole’s premium ethos, ensuring that it represented luxury in an elegant, tasteful way.
As part of this rebranding Leagas Delaney was tasked with designing the cover of Walpole’s yearbook, which showcases the work of luxury brands within the alliance. Inspired by the look and feel of luxury brands, we introduced ‘British Luxury Unwrapped’, utilising a ribbon motif.
The motif has now become synonymous with Walpole’s brand identity, and can be found across all their advertising communications.