Destination Happy

Value Retail operates 11 luxury outlet shopping villages around the world, including two in China, and Bicester Village in the UK.

Using the endline ‘Destination Happy’ we created a bold, confident, fashion-led campaign for F/W 2016 which captured the excitement of the Villages and showcased the amazing brands they have on offer at discounted prices.

We commissioned Ellen Von Unwerth ‘The Queen of Fashion Photography’ as our campaign photographer to not only appeal to the regular, avid shopper but to the Fashion world too.

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