Time to Move On
Our research for Lil-Lets told us that women tend to buy the same sanpro products out of habit, and blame themselves for any mishaps. To make them think about alternative products
Leagas Delaney came up with a fully integrated campaign across TV, print, owned and paid digital channels – Time To Move On.
The campaign takes a humorous angle, looking at the things in life that women should perhaps move on from.