Lil-Lets Smart Fit
Lil-Lets is a famous brand that somehow disappeared. We re-launched it into a san-pro market dominated by P&G but with a secret weapon : a superior product. We re-invented the classic side-by-side product comparison, with a modern sense of humour, contemporising the brand while providing a strong reason why a new generation should consider the brand. The campaign was pushed using film and social media.