How Long Does It Take

For the past 50 years Bermuda has focused primarily on attracting business, so it’s not been regarded as a go-to holiday destination. After the £100m renovation of the
Hamilton Princess Hotel and Beach Club, the client needed to raise awareness of the hotel and put Bermuda on the map as the perfect destination for a new, young audience.

Based on the fact that Bermuda is only 2 hours away from East Coast America, Leagas Delaney developed the ‘How long does it take to’ integrated campaign, with a high-impact film, OOH, print and digital, to establish the Hamilton Princess Hotel and Beach Club as the resort destination for leisure travellers.

Hamilton Princess How Long Does It Take Photography
Hamilton Princess How Long Does It Take Print Advert
Hamilton Princess How Long Does It Take Photography

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